Abby Frohne

Director of Marketing

Abby Frohne serves as Director of Marketing at COCA. She joined the COCA team in 2016 as the Graphic Design & Production Coordinator. Since then, she has served as the Marketing Manager and the Assistant Director of Marketing. Abby is responsible for COCA’s marketing, communications, and sales strategy to ensure alignment with the organization’s mission, goals, and ambitions for the future. She also provides oversight for web strategies, editorial, public affairs, print and digital communications, media relations, advertising, and registration. Her team includes COCA’s Marketing Department and Registration Office.  

Abby has spent her career in non-profit arts marketing and has a specific passion for promoting the robust arts scene in her hometown of St. Louis, Missouri. With a particular passion for the visual arts, she believes in the transformative power of the arts and breaking down barriers to make all art accessible. 

Abby earned a master’s degree in Advertising & Marketing Communications at Webster University and a bachelor’s degree in Communication Theory & Rhetoric at the University of Missouri–St. Louis. 

Abby Frohne Headshot